Sales Training Online and in Workshops - why does it work?

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Sales training online when combined with workshops works best. Have look at the picture below. To keep performance at a high level we need to blend our workshop training with constant skill and attitude reinforcement.

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Sales training online helps alleviate the following issue. We have all experienced it. We really feel fired up after the workshop, but when the pressure of daily life hits us we do little about what we have learned.

Our blended learning approach using "The Seven Steps to Sales  Success" makes a huge difference. Learning becomes a process, with reading, audio and sales training online filling the gaps. Learning and motivation remain high. More orders result.

Challenge

Every senior Sales Director or Manager knows that lots of money can be spent on sales training without significant improvements. As well as that, the issue can be the need to regularly take the staff out of the sales environment to impart the training.  That is nearly always the biggest investment. 

At Advanced Training we have always imparted motivation to add the 'will' to the 'skill'. We've also always focused on practical and down-to-earth tools rather than fancy theory.  As our thinking has progressed we have also been seeking for ways to anchor the classroom training with online learning that is both powerful and relevant.

We looked for a system that is cost effective, up-to-date with current methods, and a mixture of classroom workshops, audio learning in the car, reference material and online learning. If the sales staff could be regularly monitored, wouldn't that be a good way of keeping on top of strengths and weaknesses, and highlighting individual training needs?

Elements
The system is a unique blend of

  • Motivational workshop sessions.
  • Individual coaching where needed.
  • Downloadable sales manual.
  • Website login with sales training online, with additional resources 
  • Timed tests for each area of the learning, with results secured within the ‘Learning Manager’.
  • If you opt for your own 'site' a ‘Bank’ where information developed during workshop sessions is stored. This now becomes the place to find arguments to overcome competitive activity, overcome objections etc.

 Benefits 

  • Learning is now a process, not an event. This means that your sales people are better educated, and more motivated.
  • It is totally flexible, and allows you to choose the focus for your team.
  • Giving the sales team the opportunity to learn at their own pace and in their own time takes away the excuses for non-performance.
  • You can keep track of the members who are not making the effort to learn, and take corrective action.
  • It is a better investment. More motivated and better educated sales people produce superior results.

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